How Long Does It Take to Build a New Website for a Small Business?
by Michael Santiago, Fullstack Developer & SEO

How Long Does It Take to Build a New Website for a Small Business?
Building a new website is an essential investment for small businesses aiming to establish credibility, enhance visibility, and increase sales. But one common question we hear at Arising Co, especially from local business owners in Orlando, FL, is: "How long does it take to build a custom website?"
The answer isn't always straightforward, as various factors influence the timeline. However, in general, a typical custom-built small business website with around 10 pages usually takes anywhere from 4 to 6 weeks when working with a professional agency like Arising Co. Let’s delve into the details to better understand this timeline.
Average Timeline for Building a Small Business Website
Industry averages indicate that small business websites typically take between 5 and 10 weeks to complete. The variation depends on several factors, including design complexity, content readiness, functionality requirements, and how swiftly the client provides feedback. Template-based sites might take only 1 to 3 weeks, but custom websites—which offer better branding, unique functionality, and superior SEO performance—usually require additional time and effort.
At Arising Co, we take pride in delivering uniquely tailored websites that reflect your brand identity, vision, and business goals within a consistent timeframe of about 4 to 6 weeks.
Factors That Influence Website Development Timelines
Several critical factors affect how quickly your website can be completed:
1. Complexity and Size
Websites with basic functionalities like contact forms, blogs, and about pages tend to be quicker to develop. However, websites needing special features such as e-commerce capabilities, booking systems, or advanced animations and interactivity naturally require additional time.
2. Content Preparation
Content readiness plays a vital role in your website timeline. If your copy, images, videos, and other necessary content are already prepared, your website will move swiftly through design and development phases. Delays in providing content often cause project timelines to stretch.
3. Client Feedback and Communication
Prompt and clear communication ensures that feedback loops do not stall the project. Clients who actively engage in timely feedback typically see their website completed at or ahead of schedule.
Typical Website Development Lifecycle (5–10 Weeks)
Phase 1: Discovery (1–2 Weeks)
- Initial client meeting and requirement gathering.
- Project scope definition.
- Website goals and objectives.
- Competitor and industry analysis.
Phase 2: Planning & Design (2–3 Weeks)
- Create detailed wireframes.
- Develop the visual design concepts.
- Client reviews and approves designs.
- Finalize site structure and navigation.
Phase 3: Content Creation & Gathering (Concurrent, 1–2 Weeks)
- Content creation and collection (text, images, videos).
- SEO keyword research.
- Approval and editing of content.
Phase 4: Development (2–4 Weeks)
- Build out the site’s frontend and backend.
- Integrate functionalities (forms, e-commerce, booking systems).
- SEO implementation and metadata configuration.
Phase 5: Testing & Review (1 Week)
- Comprehensive site testing (cross-browser and responsive testing).
- Client review and feedback loops.
- Bug fixes and performance optimization.
Phase 6: Pre-launch & Deployment (1 Week)
- Pre-launch checklist completion.
- Hosting setup and final SEO adjustments.
- Backup and security configurations.
Phase 7: Launch & Post-launch Support
- Official website launch.
- Ongoing support and monitoring.
- Performance review and adjustment.
Arising Co’s Custom Website Development Process (4-6 weeks)
Phase 1: Discovery (1 Week)
- Clearly define website features.
- Perform comprehensive competitor analysis.
- Current website audit and backlog creation.
Phase 2: Design (1–2 Weeks)
- Develop wireframes for approval.
- Create custom visual designs and site layout.
- Generate brand-specific graphic assets.
- Finalize sitemap and navigation strategy.
Phase 3: Development (1–2 Weeks)
- Build the approved custom design.
- Integrate tailored functionalities and features.
- Implement thorough SEO strategies.
Phase 4: Testing & Adjustments (Concurrent)
- Extensive testing for functionality and responsiveness.
- Validate SEO performance and milestones.
- Refine website based on feedback and testing results.
Phase 5: Pre-Launch (1 Week)
- Finalize SEO elements and backup systems.
- Complete rigorous pre-launch checklist.
- Establish ongoing support agreements (SLAs).
Phase 6: Launch
- Deploy the website, ensuring smooth functionality.
- Begin SLA-driven ongoing support and updates.
- Celebrate the launch and measure initial success metrics.
Benefits of Choosing a Custom-Built Website
Selecting a custom-built website from Arising Co over a template-based site provides significant advantages:
- Unique Brand Representation: Your website is tailor-made to reflect your brand’s unique personality and goals, helping you stand out from competitors.
- Scalability: Easily add new features and content as your business grows, without being restricted by the limitations of a template.
- Improved SEO: Customized websites offer better control over SEO optimization, helping your website rank higher in Google and attract more organic traffic.
- Enhanced Performance: Custom coding reduces unnecessary bloat, resulting in faster load times and improved user experience.
How Arising Co Can Help Your Business in Orlando, FL
Based right here in Orlando, FL, Arising Co understands the unique challenges and opportunities local businesses face. Our personalized approach ensures your website not only meets industry standards but also surpasses your expectations. With a team dedicated to web development, digital marketing, and SEO, we ensure your website will serve as a powerful tool for growth.
If you are ready to elevate your online presence with a custom website designed specifically for your small business, Arising Co can help you achieve your goals within just 4–6 weeks.
Understanding how long it takes to build a custom website helps set clear expectations and ensures your project runs smoothly. While timelines can vary based on complexity and client responsiveness, at Arising Co, we guarantee efficient, professional service tailored specifically for your small business needs.
Contact us today to discover how we can build your custom website quickly and effectively, empowering your business to thrive online.