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Practical guides on search, websites, and marketing. Start with a topic below, or browse the latest.
Grouped by the question you came here with, not by which service the article belongs to. Guides appear under every topic they fit.
Google Guaranteed is now Google Verified and the money-back guarantee is gone. What the badge means today, how screening and pay-per-lead billing work, the ranking factors, and the Performance Max migration.
Why published cost per lead benchmarks are useless, how to calculate the ceiling your own margins allow, and why cost per booked job is the number that should drive budget.
A practical guide to home service lead generation: the four places leads actually come from, why qualified beats more, and the order of operations that wastes the least money.
Why the 7 to 10 percent of revenue benchmark will not help you, and how to derive a home service marketing budget from job value, margin, close rate, and crew capacity instead.
How the three placements stack on the same results page, what each one actually costs, what changed when Google Guaranteed became Google Verified, and the sequence that wastes the least money.
Categories, service area configuration, the business name rule, review systems, and what to ignore. The profile work that decides the three map listings homeowners actually see.
The complete archive, by category.
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