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Practical guides on search, websites, and marketing. Start with a topic below, or browse the latest.
Grouped by the question you came here with, not by which service the article belongs to. Guides appear under every topic they fit.
A practical guide for Christian publishers on outsourcing marketing fulfillment: which work to hand off and which to keep, how email campaigns, ad setup, social graphics, SEO, and landing pages get delivered, and how rush requests, standups, and SLAs work in practice.
What Christian publishers should look for in a website and marketing partner: the question most publishers forget to ask, the red flags that predict missed deadlines, why a small paid test project beats a sales pitch, how good partners handle disagreement, and what the first two weeks should look like.
The sections every Christian book launch landing page needs, in the order that converts: the hook, the pain and solution that qualify the reader, a video, obvious order buttons, a free chapter lead magnet, media interviews, and an FAQ built for AI search. Plus what to change after release day and the mistakes we fix most.
How Christian publishers can run a large catalog in WordPress without it becoming a mess: custom post types and custom fields for books and authors, templates instead of one-off pages, choosing a page builder, keeping a lean site that does not break, and when WordPress is the right platform.
How Christian book publishers outsource website development, launch pages, and SEO without hiring another developer: what to hand off, what to keep in house, the three mistakes we see most on book and author pages, and how to get a partner productive in the first week.
How Christian publishers get found in Google and AI search: the three checks to start with, how readers actually search for Christian books, why every page should feed a topic cluster, why topic content is worth publishing, and how AI search can bring older titles back to life.
The complete archive, by category.
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