Free scorecards, planners and templates
Printable tools for owners who want to see where they stand in search, plan the work, measure what it brings in, and hire the right help. Each one is free, and the PDF is yours to download straight away.
- 6 printable PDFs
- Download straight away
Start here
Pick the tool for where you are right now
The work runs in an order: know where you stand, plan it, measure it, and bring in help when you need it. Start at the step you are on.
1Assess
Find out where you stand
Score what you have before you spend anything fixing it.
2Plan
Plan the work
Put every task in order, with an owner and a date.
4Hire
Hire the right help
Compare providers on evidence before you sign.
All free resources
Open any tool to see what is inside, the problems it helps with and how to use it, then download the PDF.
What every tool has in common
- Made to print and fill in
- Each tool is a US Letter PDF with real boxes, columns and tick boxes. Print it, or write on it on a tablet.
- A next step for every weak row
- Every one ends with a "what to do if a row is weak" guide, so a low score turns into a specific action instead of a worry.
- Plain language
- If a term matters, the tool explains it. You should not need an SEO background to use any of them.
- Honest about limits
- Nobody controls Google or the AI engines. None of these tools promise rankings, traffic or revenue, and they say so.
Rather have someone look for you?
Our free SEO and AI search audit shows where you appear in Google, Google Maps and AI assistants, who shows up instead of you, and what to fix first. It takes 2 to 3 business days.
Find out if AI and Google recommend your company.
Newsletter
Want more like this? Get the newsletter.
One email a month from Michael Santiago on how buyers find, trust and choose companies like yours. Unsubscribe anytime. Privacy policy.
Free Discovery Call
Ready to Grow With a Clear Plan?
Book a free discovery call. We'll learn where you are, what you're trying to grow, and whether we're the right fit to help.
- Tell us about your business
- We ask the right questions
- You'll know if we're a good match