Local SEO Audit Scorecard
Score your own local search presence before you pay anyone to fix it.
Most owners can't say why a competitor shows up in the map results and they don't. This scorecard walks you through ten checks across your Google Business Profile, reviews, listings and website, in plain language, so you can score yourself in one sitting and see exactly where the gaps are.
- Format
- Printable PDF
- Length
- 3 pages
- Use it
- In one sitting
- Price
- Free
Free download
Get the Local SEO Audit Scorecard
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 3-page PDF
- Instant download, plus a copy by email
- Plain language, no SEO background needed
- A next step for every weak row
Use it when
What the scorecard helps with
Step 1 of 4: find out where you stand. Here is when this scorecard earns its place on your desk.
You're missing from the map results
Competitors appear when someone searches your service and city, and you don't, or you aren't sure where you stand.
Someone is pitching you local SEO
Score yourself first so you know which problems are real before you pay anyone to fix them.
You don't know what to fix first
The fix-first list sorts your gaps by effort and impact, so the small, high-impact jobs get done before the expensive ones.
You want a baseline to measure against
Each row records what you saw and the date, so you can re-score in a few months and see what changed.
What you get out of it
What you'll walk away with
- A score out of 20 and a band (needs urgent work, fixable gaps, or mostly solid) that tells you where to put effort
- A dated note of what you saw for each of the ten items, so progress can be measured later
- Your top five gaps, ranked, each with its effort, impact and first step
- A plain-language fix for every weak row, from your primary category to your internal links
- A clear picture of what is wrong before you spend on content, links or an agency
Who it's for
- Owners of local service businesses and storefronts
- The person who looks after the Google profile and the website
- Anyone who wants to check an agency proposal against the facts
Page by page
What's inside the scorecard
3 printable pages. Here is a look at each one.
Page 1
How to use it, your business details, and the first four checks: profile completeness, primary category, service areas, and review count and recent activity. Every row has a how-to-check line and a 0, 1 or 2 score guide.
Page 2
Checks five to ten: review responses, your title and H1, name, address and phone across five directories, location pages, mobile load and click-to-call, and internal links. Then your total out of 20 and the three scoring bands.
Page 3
The fix-first list, ranked by effort and impact, and a "what to do if a row is weak" guide with a specific next step for each of the ten items.
How to use it
Three steps, straight from the scorecard
- 01
Search your main service plus your city in a private browser window, then check each row using its "how to check" line.
- 02
Score each item 0, 1 or 2 with the score guide. Write what you saw and the date in the notes column.
- 03
Add up your total, find your band, then list your top five gaps in the fix-first list.
Results depend on your market, your competition and your starting point. Nothing in this tool is a guarantee of rankings, traffic or revenue.
Free download
Ready to start? Get your free copy of the scorecard.
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 3-page PDF
- Instant download, plus a copy by email
- Plain language, no SEO background needed
- A next step for every weak row
Go deeper
Read the guide, or hand it to us
Want us to do this for you?
Our free SEO and AI search audit checks your Google Business Profile, reviews and website, shows who shows up instead of you, and tells you what to fix first.
Find out if AI and Google recommend your company.
Frequently Asked Questions
Questions about the scorecard
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