90-Day Local SEO Planner
A week-by-week plan a small business can run without an agency.
Knowing what local SEO involves is not the same as knowing what to do on Monday. This planner breaks the work into thirteen weeks of four tasks each, in an order that makes sense: your profile and reviews first, then pages and listings, then measurement. Give each week an owner and tick the tasks off as you go.
- Format
- Printable PDF
- Length
- 4 pages
- Use it
- Over 13 weeks
- Price
- Free
Free download
Get the 90-Day Local SEO Planner
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 4-page PDF
- Instant download, plus a copy by email
- Plain language, no SEO background needed
- A next step for every weak row
Use it when
What the planner helps with
Step 2 of 4: plan the work. Here is when this planner earns its place on your desk.
Local SEO keeps sliding down the list
Without a plan it loses to whatever is on fire this week. Four tasks a week with a named owner actually get done.
You've read the advice but can't start
The planner puts the work in order: claim and complete your profile, fix your name, address and phone, start a review habit, then build pages.
You want to do it in-house first
It is written so an owner, a staff member or a freelancer can run it, with no agency required.
You tried before and lost momentum
Check-ins at days 30, 60 and 90 show what moved and what to change, and the last page covers what to do when a week slips.
What you get out of it
What you'll walk away with
- A complete, accurate Google Business Profile and one consistent name, address and phone across your listings
- A review habit that sticks: who asks, when, and with which link
- Pages for your top services and best cities, with FAQs built from real customer questions
- A Week 1 baseline and a Week 12 comparison, so you can see what actually moved
- Your next three priorities, and a decision on which tasks to keep and which to hand off
Who it's for
- Small business owners doing their own marketing
- A team member who has been handed "the Google stuff"
- Businesses that want the basics done before they hire help
Page by page
What's inside the planner
4 printable pages. Here is a look at each one.
Page 1
How to use it, your plan details, and the start of Phase 1, Foundation: claim your profile and set a baseline, complete every field, then fix your name, address, phone and site basics.
Page 2
Week 4 starts your review system. Phase 2, Pages, content and citations (weeks 5 to 8): pick your pages, publish service and city pages, add FAQs and LocalBusiness schema, and build directory listings.
Page 3
Phase 3, Reviews, posts and measurement (weeks 9 to 13): reviews at scale, profile posts and fresh photos, title rewrites from Search Console, a baseline comparison, and planning the next 90 days.
Page 4
Review questions for days 30, 60 and 90, and what to do when a week slips, reviews stall, or the numbers have not moved by Day 60.
How to use it
Three steps, straight from the planner
- 01
Write your start date, then give each week an owner: you, a staff member or a freelancer.
- 02
Work the weeks in order. Finish each phase before starting the next, and tick each task when it is done.
- 03
At Day 30, 60 and 90, answer the review questions and adjust the next month's tasks.
Results depend on your market, your competition and your starting point. Nothing in this tool is a guarantee of rankings, traffic or revenue.
Free download
Ready to start? Get your free copy of the planner.
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 4-page PDF
- Instant download, plus a copy by email
- Plain language, no SEO background needed
- A next step for every weak row
Go deeper
Read the guide, or hand it to us
Want us to do this for you?
Arising Co can run this plan for you, from your Google Business Profile to your location pages and review system.
Frequently Asked Questions
Questions about the planner
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