Case Study - Elevating High-Performance Service with a Custom GSAP & WordPress Experience

Overview

Novacrest has been helping investors and clients with their funds for years. While they were already using GoHighLevel’s native builder, they reached a point where their website needed to match the high-caliber investment service they provide. They needed a site that didn’t just function, but felt premium, fluid, and modern.

We stepped in to bridge the gap between high-end design and CRM utility. By deploying WordPress within GoHighLevel, we maintained their existing lead-capture workflows while completely overhauling the user experience with advanced front-end technologies.

From Functional to Formidable

The transition required a strategic design-first approach. We didn’t just reskin the old site; we re-engineered the entire interaction model:

• Wireframing & Strategy: We mapped out a user journey that prioritized high-value conversions and brand storytelling.
• Design Alignment: Every visual element was designed to echo Novacrest’s commitment to excellence before a single line of code was written.
• High-End Tech Stack: We utilized GSAP (GreenSock Animation Platform) and Lenis Scroll to create a sophisticated, cinematic browsing experience.
• Seamless Integration: By hosting WordPress within the GHL environment, we kept their forms and tracking native—eliminating the need for third-party webhooks.

Engineering the Experience

The result is a digital presence that moves with intention. The smooth scrolling and scroll-triggered animations provide a tactile feel that standard builders simply cannot replicate.

By marrying custom development with marketing automation, Novacrest now possesses a powerful asset that converts as well as it looks, ensuring their online authority is as undeniable as their performance.

Quantifying the Opportunity

To empower Novacrest’s sales process, we modified their previous Investment Calculator to account for their new funds. This interactive tool allows prospects to input their investment and instantly visualize their potential passive income.

Elevate Your Online Presence

Is your current website holding back your brand's true potential? Whether you are looking for a high-end redesign, advanced SEO, or a comprehensive marketing strategy, we are ready to build it.

Ready to see what your brand is truly capable of?

What We Did