Win Your Neighborhoods on Google Before the Portals Do
Zillow owns the head terms, but it cannot own your neighborhoods, your market insight, or your name. Our SEO for real estate wins the long-tail and local searches where commissions are actually decided, so buyers and sellers find you first, not a portal that sells your lead to four agents.
Get your free Growth Audit
See exactly where your SEO opportunity is — and what to fix first.
- Google + AI search visibility snapshot
- Side-by-side competitor comparison
- A prioritized plan — not a sales pitch
We've built local visibility from zero.
When a client expanded into the Orlando market with no local presence, we built their search visibility from scratch: zero to 100+ Orlando searches in two months, winning projects valued at over $150K, and a 34x return on their marketing investment across our full partnership. The same system (profile, reviews, pages, tracking) is what an agent or brokerage needs to own its farm area.
Orlando searches within 2 months
Return across our full partnership
Real Estate SEO, Built Around How Clients Choose an Agent
Search the area, research the market, Google the agent, reach out. Every part of our real estate SEO targets a step in that decision.
Neighborhood & Community Pages
Deep, genuinely useful pages for the neighborhoods you farm: market data, schools, lifestyle, and current inventory. This is the long-tail ground where local agents outrank Zillow and Realtor.com.
Listing Pages Built for Long-Tail Search
Listings structured with real estate schema and long-tail targeting ("3 bedroom pool home in Lake Nona") so each property page works as a search asset instead of a duplicate of the MLS feed.
Agent Bio & Authority Optimization
Buyers and sellers Google you by name before they call back. We build agent and team profiles with the credentials, transactions, reviews, and local expertise signals Google and clients both look for.
Local Pack & Google Business Profile
"Realtor near me" and "real estate agent in [city]" decide on the map. We build the profile, review, and citation signals that put you in the pack for the areas where you actually close.
Buyer & Seller Content
Market updates, moving-to guides, and answers to the questions buyers and sellers search months before they choose an agent, so you are the name they already trust when it is time.
IDX-Aware Technical SEO
IDX feeds create thousands of thin, duplicate pages that can drag a site down. We configure indexing, canonicals, and site structure so your listings help your rankings instead of hurting them.
Agents & Brokerages We Build SEO For
One closing pays for a year of SEO, and a neighborhood you rank for keeps producing listing after listing. We also serve the businesses agents refer every week, like contractors and home service companies.
- Solo agents and top producers
- Real estate teams
- Independent brokerages
- New construction and builder sales
- Property management companies
- Commercial real estate brokers
One System: Search, Maps, Website, and Tracking
Real estate SEO works best as a connected system. Our local SEO practice wins the map pack where clients pick an agent, our Google Business Profile optimization keeps your profile, photos, and reviews ahead of every competing agent, and our broader SEO management builds the site authority that holds neighborhood and community rankings once you earn them. Serving Orlando and all of Central Florida.
Real Estate SEO, Answered
Can a real estate agent really compete with Zillow on Google?
Not on "homes for sale" head terms, and you should not try: the portals own those. But the portals are weak exactly where a local agent is strong. Zillow cannot write a genuinely knowledgeable page about living in one neighborhood, publish a monthly market update with on-the-ground insight, or show up in the local map pack as a trusted agent with 80 reviews. The winning strategy concedes the head terms and dominates the long tail: neighborhoods, communities, "moving to" searches, and agent-selection searches where the commission actually gets decided.
How long does real estate SEO take to work?
Map pack and name-search improvements often come within 60 to 90 days. Neighborhood and community pages typically take 4 to 9 months to rank, depending on your metro. The compounding effect is the point: a neighborhood page that ranks keeps producing leads listing after listing, unlike a portal lead you pay for every time. We set expectations from an audit of your market, not averages.
Is SEO worth it for agents when portals sell leads?
Portal leads are rented, shared, and increasingly expensive: you pay per lead or per referral fee, compete with several other agents for the same contact, and lose the channel the moment you stop paying. SEO builds the opposite: your own pipeline of buyers and sellers who found you, already read your advice, and contact only you. With average commissions in the thousands, a channel that produces even a few closings a year typically outperforms what the same spend buys from any portal.
What keywords should a real estate agent target?
Three groups. Neighborhood and lifestyle terms ("homes for sale in [neighborhood]," "moving to [city] guide," "[neighborhood] market update") where portals are weakest. Agent-selection terms ("best realtor in [city]," "listing agent near me") where the decision is actually made. And niche terms matched to your specialty: new construction, waterfront, 55+, investment property. Broad terms like "real estate" burn effort against the portals; specific terms win clients.
Free Growth Audit
See which neighborhood searches are producing closings for other agents.
Get a Growth Audit and find out where you stand in the map pack, rankings, and reviews across your farm area, and what it would take to own it.