Move to WordPress without losing rankings or leads
Most migration damage is not caused by the move itself. It is caused by URLs that changed without a redirect, forms that quietly stopped delivering, and tracking that nobody reinstalled. We plan for those before anything is rebuilt.
What We Migrate From
Every platform breaks differently on the way out, and the export button is rarely the useful part. What follows is what each one actually leaves behind.
What the Engagement Covers
A migration is part rebuild, part data transfer, and part risk management. The third part is the one most quotes leave out.
Inventory and Benchmark
Every URL crawled, with its organic traffic, ranking keywords, backlinks, metadata, and conversion value recorded before anything moves. You cannot prove a migration went well without a baseline taken beforehand.
Template and Component Rebuild
Templates, global headers and footers, navigation, and reusable sections rebuilt as real WordPress templates. No page builder sprawl that leaves you unable to change a heading without a developer.
Redirect Mapping
Every changed URL mapped one to one to its closest equivalent. No chains, no loops, and no mass redirect to the homepage, which is the single most common way a migration destroys rankings.
Forms and Lead Capture
Forms rebuilt or embedded, submissions routed to the right destination, notifications tested, and hidden fields and UTM capture preserved. A migration that silently stops delivering leads is worse than no migration.
Integrations and Tracking
Analytics, Tag Manager, Search Console, CRM connection, advertising pixels, call tracking, chat, and consent management reinstalled and verified on staging before launch rather than discovered broken after it.
Launch and Monitoring
A sequenced launch, an immediate post-launch crawl, and monitoring through the window where problems actually surface. Indexing, 404s, redirect errors, rankings, and form submissions all watched rather than assumed.
The Sequence
The order matters more than the tooling.
Most failed migrations followed the right steps in the wrong order, usually by building first and mapping URLs afterwards.
Discovery and inventory
What exists, what ranks, what converts, what integrates, and what nobody has looked at in three years.
Technical and SEO audit
The baseline, plus the legacy problems worth fixing while everything is already being touched.
Architecture and URL map
Content model, information architecture, and the old to new URL mapping. Decided before a line of code.
Template and component build
WordPress templates, global sections, and the editing experience your team will actually use.
Content and media migration
Pages, posts, images, documents, metadata, authors and dates, with the formatting cleanup that imports always need.
Forms, CRM and integrations
Rebuilt, routed, and tested end to end, including what happens to the data after submission.
Staging QA
Crawl, redirects, metadata, schema, speed, mobile, tracking, and a real submission through every form.
Launch and monitoring
Sequenced launch, immediate crawl, and active monitoring through the period where issues surface.
Migrations We Take On
We are a WordPress and SEO shop rather than a data migration vendor, which matters here: the part of a migration that goes wrong expensively is almost always the search and lead capture side, not the file transfer.
If the customer data rather than the website is the project, see CRM migration. For a build rather than a move, see WordPress development.
- HubSpot CMS to WordPress
- Webflow, Squarespace, or Wix to WordPress
- Legacy or custom CMS to WordPress
- Replatform after a merger or rebrand
- Consolidating several sites into one
- Migrations where rankings cannot be lost
Read Before You Commit to Anything
The full process we follow is published as the SEO migration checklist, and the WordPress specific failure modes are covered in migrating to WordPress without losing SEO. If you are still deciding what kind of project this is, start with replatforming versus redesign, and for budgeting, what a migration should cost.
Moving off HubSpot specifically is covered in the HubSpot to WordPress migration guide, with the platform comparison in HubSpot CMS versus WordPress. Our process and our client work are both published in full.
Here is what our Clients have said of our services
We have helped many businesses grow their online presence through Branding, Websites, Marketing, and SEO.
WordPress Migration, Answered
Will we lose rankings when we migrate to WordPress?
Some fluctuation in the first few weeks is normal even on a well executed migration, because search engines have to recrawl and reassess a large number of URLs at once. Sustained loss is not normal, and it is almost always traceable to a specific preventable cause: missing or chained redirects, URLs changed without mapping, metadata dropped during import, internal links left pointing at the old structure, or a staging noindex directive shipped to production. The work that protects rankings is the inventory and the redirect map, and both happen before anything is built.
How long does a WordPress migration take?
It depends far more on template count, integration count, and content cleanup than on page count, so an honest answer requires looking at the site first. What we can say is what drives the timeline: the number of distinct templates that must be rebuilt, how many forms and integrations need testing, whether the content needs editorial cleanup or moves as is, whether a redesign is bundled in, and how quickly your team can make decisions and approve content. A migration that also redesigns the site is a substantially longer project than a like for like move.
Can we keep HubSpot as our CRM and still move the website to WordPress?
Yes, and it is frequently the right call. The website and the CRM are separate decisions, and treating them as one project is how a manageable migration turns into a risky one. A common arrangement is a WordPress website with HubSpot retained as the CRM and marketing automation layer, with forms either embedded from HubSpot or rebuilt in WordPress and submitted through to HubSpot. That preserves your workflows, lifecycle stages, and attribution while removing the CMS constraints that prompted the move.
What does a WordPress migration cost?
We scope it individually, because the honest range is wide enough to be useless as a quoted number. A small brochure site with a handful of templates and stable URLs is a very different project from a content heavy marketing site with custom modules, multilingual content, and a dozen integrations. What we do before quoting is a review of what can transfer, what must be rebuilt, what is likely to break, and which URLs need redirects, so the number you receive is itemised and comparable against anyone else you are speaking to.
Should we redesign at the same time as migrating?
Sometimes, and it is worth deciding deliberately rather than by default. Combining them is efficient because the templates are being rebuilt either way, and doing it twice costs more overall. Separating them reduces risk, because when rankings or conversions move after a combined project it is hard to tell whether the platform change or the design change caused it. Our general guidance is to combine when the current design is genuinely the problem, and to migrate like for like first when the priority is getting off the current platform safely.
Find out what would break before you move.
What transfers, what gets rebuilt, and which URLs need redirects.
We will look at your current site and tell you plainly what can be migrated, what has to be recreated, what is likely to break on the way, and whether your CRM should stay where it is. A scoped assessment, not a sales pitch.
- What transfers cleanly and what does not
- Which URLs need redirects
- Forms, tracking, and integration risks
- Whether your CRM should stay put
- A realistic project scope
