One email a month on getting found, trusted and chosen
Practical notes on search, AI visibility, websites and conversion for business owners, from the same work behind the podcast and the free guides below.
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The podcast · Latest episode
Episode 322 min 3 sec
Is Your Website the Same as Your Competitors?
Most of the builder and outdoor living websites Michael Santiago saw on 75 to 80 recent sales calls were built with AI, and they all looked alike. This is the "chosen" episode: why sameness loses the customer comparing a shortlist of ten, how to audit your competitors, and quick ways to stand apart.
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