Helping Orlando Businesses Grow Through Education.
Michael Santiago speaks at Orlando-area business events, chambers, masterminds, and workshops — giving owners a clear, no-hype understanding of SEO, AI search, and what makes a website win customers.
Four talks your audience will actually use
Every session is built for business owners — plain English, real examples from Orlando businesses, and steps they can take the next morning.
The Reality of SEO
What it actually takes to rank in 2026 — and how to spot the snake oil. A straight-talk session that helps business owners stop wasting money and start asking vendors the right questions.
Dominate the Map Pack
Most local customers never scroll past the top three map results. Learn how Google Business Profile really works and the weekly habits that move you into the pack.
AI Search Is Changing Local Business
Customers are asking ChatGPT and Google AI for recommendations. What that means for your visibility, and the practical steps to make sure AI tools mention your business.
Websites That Actually Convert
Traffic means nothing if visitors leave without calling. From a developer who builds them daily: the layout, speed, and messaging fixes that turn a website into a salesperson.
A practitioner on stage, not a pitchman
Michael Santiago is the founder of Arising Co, a BBB Accredited digital marketing agency in Orlando, and a full-stack developer with a Bachelor of Applied Science in Software Development from the University of Central Florida.
He spends his weeks doing the work he speaks about — building websites, running SEO campaigns, and helping Central Florida businesses get found on Google and AI search. That means your audience hears what is working right now, not recycled theory.
His style is practical and locally grounded: real dashboards, real Orlando examples, and honest answers to the questions owners are afraid to ask their marketing vendors.
For Event Organizers
Make your next event the one people talk about
Whether it is a chamber luncheon, an industry meetup, or a team workshop, you get a speaker who shows up prepared, respects your run of show, and leaves your audience with something they can use.
What you get
- A polished, ready-to-go talk — 20, 45, or 60-minute formats
- Practical takeaways your audience can apply the same week
- Zero sales pitch from the stage — education first, always
- Slides and a resource handout for your attendees
- Flexible A/V needs — works for luncheons, workshops, and panels
- Promotion of your event to our Orlando audience
Planning an event?
Tell us your date, audience, and format. We will confirm availability within one business day and tailor the talk to your room.
Heard Michael speak and want help with your own growth?
Many attendees want the strategies applied to their own business. Start with a conversation about where your SEO and website stand today.