Guide to Getting Found on Google and AI Search
Show up when customers search, whether they type into Google or ask an AI assistant.
Customers now look in two places: Google, and AI assistants like ChatGPT, Gemini and Perplexity. Behind both is the same record of your business, so one plan can serve both. This guide explains what they read about you, gives you three short checks to see where you stand, and turns what you find into a 90-day plan you can run yourself.
- Format
- Printable PDF
- Length
- 13 pages
- Use it
- Over 90 days
- Price
- Free
Free download
Get the Guide to Getting Found on Google and AI Search
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 13-page PDF
- Instant download, plus a copy by email
- Plain language, no marketing background needed
- Three self-checks and a 90-day roadmap
Use it when
What the guide helps with
Step 1 of 4: find out where you stand. Here is when this guide earns its place on your desk.
A competitor gets named and you do not
Usually they are better documented: more reviews, clearer pages, more mentions. The guide shows what to compare, and where to start.
Someone is selling you AI optimization
There is no submit form for ChatGPT, and Google says its AI features need no special markup or AI files. The guide lists what not to buy.
You don't know what AI says about you
The Ask ChatGPT test puts five buyer questions to ChatGPT, Gemini, Perplexity and Google, and scores what comes back out of 40.
You're not sure what to fix first
The Found, Trusted, Chosen scorecard finds your weakest part, and the roadmap puts the work in order: facts first, answers second, proof third.
What you get out of it
What you'll walk away with
- An Ask ChatGPT score out of 40, and what your pattern of answers usually means
- A Found, Trusted, Chosen score out of 36, with your lowest part named as the place to start
- A check of your Google Business Profile against the three businesses in your map results
- A 90-day roadmap in three phases, plus a recipe for pages that answer one question well
- A tracker for days 1, 30, 60 and 90: your test score, new reviews, calls and leads
Who it's for
- Owners who want to know whether AI assistants recommend them
- Local businesses competing for a place in the map results
- Anyone being pitched AI search services who wants the basics first
Chapter by chapter
What's inside the guide
13 printable pages in 7 chapters. Here are four of the pages, then every chapter.
Page 4
Found, Trusted, Chosen, and what Google and AI read about you.
Page 6
The Ask ChatGPT test: five questions, four places, scored 0 to 2.
Page 8
The Trusted and Chosen parts of the 36-point scorecard.
Page 11
Days 31 to 90 of the roadmap, the page recipe, and what not to buy.
- 01
Customers have two doors now
Where buyers start looking, and why one plan can serve both Google and AI.
- 02
How Google and AI decide who to recommend
What they read about you, and what you don't need to buy.
- 03
Check one: the Ask ChatGPT test
Five buyer questions, four places to ask them, one score.
- 04
Check two: the Found, Trusted, Chosen scorecard
Eighteen honest questions about your site, your proof and your pages.
- 05
Check three: the local check
Your Google profile, the map results and your reviews.
- 06
Your 90-day roadmap
Three phases in an order that makes sense, and a recipe for answer pages.
- 07
Keep score, and know what to expect
A simple tracker, and an honest view on timing.
How to use it
Three steps, straight from the guide
- 01
Read chapters 1 and 2 first. They take about ten minutes and explain why everything after them works.
- 02
Run the three checks with a phone, a laptop and a pen: the Ask ChatGPT test, the scorecard and the local check.
- 03
Turn what you find into the 90-day roadmap, then re-run the checks at days 30, 60 and 90 and write the numbers down.
Results depend on your market, your competition and your starting point. Nothing in this guide is a guarantee of rankings, traffic or revenue.
Free download
Ready to start? Get your free copy of the guide.
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 13-page PDF
- Instant download, plus a copy by email
- Plain language, no marketing background needed
- Three self-checks and a 90-day roadmap
Go deeper
Keep reading, or hand it to us
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Frequently Asked Questions
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