Premium Contractor's Digital Marketing Playbook
Get found, look like the premium option, and earn trust before the first phone call.
A premium buyer usually hears your name first, then looks you up that evening. What they find either confirms the referral or sends them to a couple of other firms. This playbook is written in the order we would build it: positioning first, then the website, trust, search, AI search and, last, paid ads. Most chapters end with something to fill in or check, so you finish with a working plan.
- Format
- Printable PDF
- Length
- 22 pages
- Use it
- Over your first 90 days
- Price
- Free
Free download
Get the Premium Contractor's Digital Marketing Playbook
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 22-page PDF
- Instant download, plus a copy by email
- Plain language, no marketing background needed
- Eight worksheets and checks, plus a review script
Use it when
What the playbook helps with
Step 2 of 4: plan the work. Here is when this playbook earns its place on your desk.
Your website undersells your work
In the audits we run for builders and contractors, the work is almost always better than the site around it. The Premium Signal Check shows where yours falls short.
You get inquiries, but not the projects you want
Chapter 2 covers leading with the work you want more of, publishing a minimum project size, and saying what you believe.
A few jobs a month means few reviews
Chapter 4 builds the review ask into your closeout checklist, with a script to adapt and Google's rules on what not to do.
Everyone tells you to run more ads
Chapter 7 explains when paid search earns its place on a long buying cycle, how to run it narrowly, and when to stay out.
What you get out of it
What you'll walk away with
- A premium positioning statement: what you build, for whom, where, your minimum and three beliefs
- A plan for the project, process, cost and team pages buyers use to qualify you
- A review request built into how every project ends, with a script your team can use
- A page plan for your service pages and the place pages worth building first
- An Ask-AI baseline, a monthly scorecard of serious inquiries and signed projects, and a 90-day plan
Who it's for
- Custom home builders and luxury builders
- Pool and outdoor living builders
- Remodelers and trades that sell large, considered projects
Chapter by chapter
What's inside the playbook
22 printable pages in 9 chapters. Here are four of the pages, then every chapter.
Page 4
The Premium Signal Check, and where each kind of firm tends to start.
Page 6
Your positioning statement, with pool builder and remodeler examples.
Page 16
The Ask-AI test for contractors, and what to do with what you find.
Page 21
Your first 90 days, and what to do yourself versus hand off.
- 01
How premium buyers choose
What changes at the top of the market, and a 12-point check of your current site.
- 02
Look like the premium option, on purpose
Who you're for, what you show, and a positioning statement you can fill in today.
- 03
A website that sells a six-figure decision
The structure, the pages most contractors are missing, and a project page template.
- 04
Trust before price
The proof buyers look for, a review habit that works for a handful of jobs a month, and a script.
- 05
Be the name they already know
Google Business Profile, service pages, service area pages, and a page plan.
- 06
Get named when buyers ask AI
Same foundation, two doors, plus the Ask-AI test for contractors.
- 07
Ads fill gaps. They aren't the foundation.
When paid search earns its place, how to run it narrowly, and a gap-fill decision sheet.
- 08
Count booked projects, not clicks
Know your numbers, track where inquiries come from, and a monthly scorecard.
- 09
Your first 90 days
A plan in the right order, what to do yourself, and what to hand off.
How to use it
Three steps, straight from the playbook
- 01
Take the Premium Signal Check in chapter 1. It tells you which chapters to read first.
- 02
Fill in the worksheets in pencil, starting with your positioning statement, and skim what you already have covered.
- 03
Run the 90-day plan in chapter 9: foundation, then proof, then visibility. Review the scorecard monthly.
Results depend on your market, your competition and your starting point. Nothing in this playbook is a guarantee of rankings, traffic or revenue.
Free download
Ready to start? Get your free copy of the playbook.
Three quick steps, then the PDF is yours to download. We'll email you a copy too.
- Printable 22-page PDF
- Instant download, plus a copy by email
- Plain language, no marketing background needed
- Eight worksheets and checks, plus a review script
Go deeper
Keep reading, or hand it to us
Want us to do this for you?
Request a free Website & Visibility Review. A strategist looks at your website, your Google and AI search visibility, and your market, and shows you where the gaps are.
Frequently Asked Questions
Questions about the playbook
Keep going
