Case Study - From Under 10 Search Visits a Month to 6,000+ People Reached Through Google
Makayla Stevenson had a calling to raise up worshipers through piano, and a website Google almost never sent anyone to. We showed her exactly what her audience was searching for, and today she reaches 6,000+ people a month through Google.
- Client
- Adoration Music Academy
- Year
- Service
- SEO Services
The story at a glance
- 01 · The ProblemA calling to teach worship piano, and a website almost nobody found.
- 02 · What They WantedTo reach worshipers worldwide and grow her courses and lessons.
- 03 · What Was at StakeHours of content written for searches nobody makes.
- 04 · The PathwayAn SEO audit, a keyword starter kit, and content built to rank.
- 05 · The Result6,000+ people reached monthly and #1 on Google for 53 keywords.
01The Problem
A calling to teach worship piano, and a website Google ignored
Great teaching. Almost no one searching could find it.
Makayla Stevenson founded Adoration Music Academy with a vision of raising up worshipers through piano. She had courses to sell, private lessons to fill and a heart to make a difference in people's lives.
What she did not have was search traffic. In February 2023, her website was getting fewer than 10 visits a month from Google. On the day we pulled the numbers, it was 4.
The people she wanted to reach were searching. They were just not finding her.
02What They Wanted
To reach worshipers far beyond her own community
Makayla did not want traffic for its own sake. She wanted the people searching for help learning worship piano to find her, and to have their lives changed by what she teaches.
Reach worshipers anywhere
Help people around the world learn to worship through piano, not only the students who already knew her.
Grow courses and lessons
Sell more courses and private lessons so the academy can sustain itself and expand its impact.
Know what to create
Write pages and posts with confidence that real people are searching for them.
03What Was at Stake
Without a map, every page is a guess
For a solo teacher, time is the scarcest resource. Spending it on content that never gets found is not just discouraging. It quietly decides how many lives the work ever reaches.
Content nobody searches for
Without keyword research, a busy teacher can spend hours writing pages and posts for phrases that no one ever types into Google.
Paying for every visitor
The alternative to earning search traffic is buying it. Reaching the 1,748 monthly visitors she later earned through Google Ads would cost about $808 every month.
A vision that stays small
The people searching for worship piano lessons would find someone else, and the academy would grow only as fast as word of mouth.
04The Pathway
We gave her a map, then she ran with it
Write for what people actually search.
Makayla first came to us for marketing training across branding, social media, YouTube and SEO. Neither of us knew yet that SEO would become the engine of the academy.
The pathway was simple to explain and took discipline to walk: confirm the site was ready, find the searches she could realistically win, then create content for exactly those.
- 01
Audit the website
We audited her site to make sure it was in good shape and to see which keywords and phrases made the most sense for it to target.
- 02
Hand her the SEO Starter Kit
The kit lays out the top 25 relevant keywords and phrases her audience searches on Google that her website could realistically rank for. Difficulty matters here. An easy phrase can reach the top 10 with only a few sites linking back to yours. A hard one needs authority built first. Choosing the right mix is what keeps the effort from being wasted.
- 03
Create content for those exact searches
With the map in hand, Makayla went straight to work on new pages and blog posts that matched both what she teaches and what people were searching for.
- 04
Let it compound
SEO is a long-term solution. Each page kept earning visitors month after month, and the curve kept bending upward.
February 2023Where it started: 4 organic visitors on the day of the snapshot, worth about $2 in equivalent ad spend. 
June 2024Sixteen months later: 1,748 monthly organic visitors, traffic that would cost about $808 a month to buy through Google Ads.
What we delivered
- SEO Audit
- SEO Starter Kit
- Keyword Research
- Content Strategy
- Marketing Training
05The Result
From a handful of visits to thousands of lives reached
4 to 1,748
Monthly organic visitors, February 2023 to June 2024
#1
Google ranking for 53 keywords
6,000+
People reached every month through Google today
Sixteen months after we started, Makayla's website was earning 1,748 visitors a month from Google, and she was ranking #1 for 53 keywords. Her reach has kept climbing since. Today she reaches more than 6,000 people every month through Google, and that traffic turns into course sales and private lessons.
It shows up offline too. In her own words: "A couple weeks ago one of my course subscribers happened to be at Jesus School visiting and she recognized me and said hi! It has been amazing to see the Lord change people's hearts and bring them closer to Himself through worship piano."
“Thank you again for the help with SEO and social media! I am ranking #1 on Google for 53 keywords and am nearing 1,000 subscribers on YouTube.”
6,000+
people reached monthly via Google
Sound familiar?
Are you creating content the people you want to reach never find?
Makayla's growth started with knowing exactly what her audience was searching for. If you are facing the same problem and want a similar payoff, let's find the searches your people are already making.
No pressure and no pitch deck. We will tell you honestly whether we are the right fit.