Case Study - From 2,340 to 21,600 Organic Search Visits in One Year
Living Revelations published faithfully for years and still drew only about 200 visits a month from Google. An SEO audit and a consistent strategy grew organic traffic 823% in a year, and donations more than doubled.
- Client
- Living Revelations
- Year
- Service
- SEO Services, Website Creation & Optimization, Google Ads
The story at a glance
- 01 · The ProblemYears of faithful publishing, and about 200 visits a month from Google.
- 02 · What They WantedTo reach Millennials and Gen Z searching for God, and grow the ministry.
- 03 · What Was at StakeGreat content buried, and growth tied to social media algorithms.
- 04 · The PathwayAn SEO audit, page-by-page keywords, metadata, internal links and CTAs.
- 05 · The Result+823% organic traffic in a year, and donations more than doubled.
01The Problem
Years of faithful publishing that Google barely noticed
Strong on social. Nearly invisible on search.
Living Revelations is a nonprofit ministry helping Millennials and Gen Z find God real in their everyday lives, through online Bible studies, blogs, a podcast, conferences and more.
They published consistently across social media, podcasts and YouTube, and their social reach was strong. But on Google, they struggled. For years, their website averaged about 200 visits a month from search. The people searching for exactly what they teach were not finding it.
02What They Wanted
For the people searching for God to find what they had built
Living Revelations had already done the hard part: years of thoughtful content. What they wanted was for that content to reach the people it was made for.
Reach people who are searching
Be found by Millennials and Gen Z asking real questions about faith on Google.
Grow the Bible studies
Bring more people into their online Bible studies and mailing list.
Sustain the ministry
Grow donations so the ministry can keep creating and reaching further.
03What Was at Stake
Content that cannot be found cannot change lives
Publishing without search visibility is like preaching to a room with the doors locked. The message is good. The people who need it just cannot get in.
Great content, buried
Every study, post and episode that never ranks is a message that never reaches the person searching for it.
Growth tied to algorithms
Reach that lives only on social platforms rises and falls with every algorithm change the ministry does not control.
A ministry that plateaus
Without new people finding them, Bible study sign-ups and donations stay flat year after year.
04The Pathway
We audited first, then optimized with consistency
Every page gets a job.
We started by finding out exactly why the content was not ranking, then put a consistent strategy in place to fix it.
- 01
Audit before acting
The SEO audit showed that most pages on the website were not optimized for search engines and were missing important meta tags and descriptions. It also showed that the content itself could be optimized for better visibility, and that a larger library of optimized blog posts would help.
- 02
Give every page a keyword to rank for
We provided the right keywords to target on each page, so every page had a clear search it was built to win.
- 03
Fix the metadata and connect the pages
We optimized meta tags and descriptions and added internal links between related pages, so both Google and readers could find their way through the content.
The websiteBible studies, blog, podcast and resources, each optimized to be found. - 04
Turn readers into participants
We added calls to action inside the content, inviting readers to donate, join the mailing list, join the online Bible studies and more.
- 05
Extend the reach with Google Ads for Nonprofits
We also helped them use Google Ads for Nonprofits to reach an even larger audience, especially for their Single but in a Relationship with God book and study resource.
What we delivered
- SEO Audit
- Keyword Strategy
- On-Page Optimization
- Website Optimization
- Content Creation
- Google Ads for Nonprofits
05The Result
An 823% jump in a single year
+823%
Organic search traffic in 12 months, from 2,340 to 21,600 visits
100%+
Increase in donation rate and value over the previous year
10%+
Click-through rate on Google Ads for Nonprofits
In one year, organic search traffic grew by 19,260 visits, from 2,340 to 21,600. That is an 823% increase.
The growth reached the mission, not just the analytics. Donations rose by more than 100% in both rate and value compared to the previous year, and significantly more people joined the online Bible studies.
The Google Ads for Nonprofits campaign reached an even greater audience with a click-through rate above 10% and conversions above 50% for the Single but in a Relationship with God book and study resource.
I should have had you handle the SEO sooner!
Sound familiar?
Is your best content invisible to the people searching for it?
Gabrielle's words afterward were "I should have had you handle the SEO sooner!" If you are facing the same problem and want a similar payoff, let's start sooner.
No pressure and no pitch deck. We will tell you honestly whether we are the right fit.