Case Study - A Construction-Focused Redesign That Brought Two Leads in Its First Month
Helping Companies places remote professionals inside construction companies, but its old website sold general virtual assistants to seven unrelated industries. We redesigned it around construction buyers. The new site brought two leads in its first month, and clicks from Google are up 161%.
- Client
- Helping Companies
- Year
- Service
- Website Redesign & SEO
The story at a glance
- 01 · The ProblemA construction staffing company whose website sold general virtual assistants to seven industries.
- 02 · What They WantedA site that speaks to contractors, gets found by them and turns visits into consultations.
- 03 · What Was at StakeBeing lumped in with every virtual assistant agency, on page three of Google.
- 04 · The PathwayA redesign built around construction roles, contractor types and trades.
- 05 · The ResultTwo leads in the first month, and 2.6 times the clicks from Google.
01The Problem
A construction staffing company that led with general assistants
Seven industries on one menu reads like none of them.
Helping Companies finds, screens and places remote professionals inside construction companies across the United States: estimators, project coordinators, bookkeepers, drafters and dispatchers. Its founders bring more than 30 years of construction industry experience to every hire.
The old website did not say that first. Its homepage headline read "Unlock Your Potential with HCO's Virtual Assistants," and the title Google showed for it was "Hire Top Virtual Administrative Assistants with Us." A menu called Specialized Staffing Services listed seven industries side by side: BPO, athletes and performers, cleaning companies, construction companies, landscaping companies, language interpreters and real estate. The roles it offered were general ones, from executive assistants to marketing managers.
A contractor looking for a remote estimator had to find the one construction page in that list. In the 79 days before the new site launched, it earned 62 clicks from Google search, at an average position of 26.4, deep on page three of the results.
02What They Wanted
A site built for the buyer they know best
The goal was not a prettier version of the same site. It was a site that a contractor reads and immediately recognizes as being about their business.
Speak to construction companies first
Lead with the contractors the founders understand from the inside, and say plainly what a construction-trained remote hire does that a general assistant cannot.
Found for the roles contractors search for
Contractors search for the position they need filled, such as a remote estimator or a project coordinator. The site needed to be the answer to those searches.
Consultations, not just visits
A contractor should understand how hiring works and what to expect before they reach out, so the visits that do arrive turn into conversations.
03What Was at Stake
Construction experience, invisible behind a general offer
For a company that only grows when a contractor decides to trust it with a hire, every search that ends somewhere else is a placement that never happens.
Lumped in with every virtual assistant agency
A site selling general virtual assistants competes with every agency that sells them. If nothing changed, the founders’ construction experience, the thing that sets them apart, would stay hidden.
Contractors left to work it out
A contractor landing on a list of seven unrelated industries has to decide alone whether this company understands their business. If the site does not answer that in seconds, the back button does.
Page three for the searches that matter
At an average position of 26.4, the site sat where almost nobody looks. Contractors searching for a remote estimator or project coordinator would keep finding someone else.
04The Pathway
We rebuilt the site around how contractors hire
One buyer, in that buyer's own words.
We redesigned the site and rebuilt its pages around construction companies, and it launched on August 25, 2026. Each section answers a question a contractor asks before hiring someone who will work for them remotely.
- 01
Lead with construction
The homepage headline now reads "Build the construction team you cannot hire locally," and the title Google shows is "Remote Staffing for Construction Companies." The company's accreditations and memberships, including the BBB, the National Association of Home Builders and the Florida Home Builders Association, sit directly under the headline.
- 02
Give every role its own page
The old site had one construction page. The new one has a page for each of 17 construction roles, from remote estimator and project coordinator to construction bookkeeper, AutoCAD drafter and dispatcher, each defined around the work that role takes off a contractor's plate. The homepage opens with the five areas they staff, so a visitor starts from the bottleneck in their own office.
Five areas, 17 rolesVisitors start from the work that is piling up, then click through to the role that fixes it. - 03
Meet contractors by how they work and by trade
The same trade can be several different businesses, so the site sorts contractors two ways. Three pages cover general contractors and builders, specialty trade subcontractors and service contractors, each naming the hire that usually comes first. Seven more cover individual trades: roofing, HVAC, electrical, plumbing, concrete and masonry, landscaping and restoration.
Who we serveThree contractor types and seven trades, each with its own page and its own likely first hire. - 04
Answer the doubt before the call
The site answers the obvious question head on: is this a general assistant, or someone who knows construction? It sets general remote assistance beside construction professionals who know what a submittal is and why an RFI is urgent. It also says what they do not staff: superintendents, foremen and site labor belong on the jobsite.
Construction-trained, not generalThe difference a contractor cares about, shown side by side. - 05
Make the next step clear
A four-step process shows how a hire comes together, from telling them where the team is stuck to integrating the new person, with a typical timeline: two to three pre-screened candidates within about two weeks. The same next step, Find Your Next Hire, sits in the header, under the headline and after the process.
How it worksA contractor knows what happens after they reach out before they ever do. - 06
Carry the old addresses over
The old pages, from the construction companies page to About and How We Work, now redirect to their new equivalents, so the search history they had earned was not thrown away.
- 07
Measure it in Search Console
In November 2026 we compared the 79 days since launch with the 79 days before it in Google Search Console, page by page and search by search.
What we delivered
- Website Redesign
- WordPress
- Role & Trade Pages
- On-Page SEO
- URL Redirects
- Search Console Review
05The Result
Two leads in the first month, and still climbing
2
Leads in the first month after launch
+161%
Clicks from Google search: 162, up from 62
14.7
Average position over the last 30 days, up from 26.4 (lower is better)
The new site launched on August 25, 2026, and brought Helping Companies two leads in its first month.
Search is following. Comparing the 79 days since launch with the 79 days before it, the site earned 162 clicks from Google search, up from 62, about 2.6 times as many. It was shown 14,600 times, up 102%, its average position rose from 26.4 to 20.1, and the share of people who clicked rose from 0.9% to 1.1%.
It is accelerating. Over the last 30 days the site averaged 2.8 clicks a day from Google, against 0.8 a day before launch, at an average position of 14.7. That is about 12 places higher than before the redesign, and its click rate in that window was 1.4%.
The growth came from new searches, not the brand name. Clicks from searches for "helping companies" held at 13 in both periods. Every other search went from 49 clicks to 149.
| Page | 79 days since launch (clicks) | 79 days before launch (clicks) |
|---|---|---|
| All searches | 162 | 62 |
| Every search except the company name | 149 | 49 |
| Searches for "helping companies" | 13 | 13 |
The new pages are doing the work. After the homepage, with 45 clicks, the most-clicked pages since launch are all pages built around a construction trade or role: restoration contractors (12), construction administrative assistant (10), remote construction project coordinator (10) and remote AutoCAD drafter (8). The old site had no pages like them.
The next gains are already showing. Searches such as "construction virtual assistant" (shown 366 times), "contractor virtual assistant" (249) and "managing roofing contractors remotely" (178) already show the site but have not yet earned a click. Moving those onto page one is the next step.
Sound familiar?
Is your website talking to everyone, when your best buyers are one kind of company?
Helping Companies' new site speaks to one buyer, in that buyer's language, with a page for the exact role they are trying to fill. If you are facing the same problem and want a similar payoff, let's look at who your website is really written for.
No pressure and no pitch deck. We will tell you honestly whether we are the right fit.