Case Study - A Redesigned Store That More Than Doubled Its Clicks from Google
YoYo Balloons, Etc. sells a product most first-time buyers need explained. We redesigned the store around the questions a new buyer asks and wrote fundraising guides that reach organizers at the idea stage. The last six months brought 129% more clicks from Google than the six before.
- Client
- YoYo Balloons, Etc.
- Year
- Service
- E-commerce Website Redesign, SEO & Content
The story at a glance
- 01 · The ProblemA product most buyers need explained, on a site getting around 20 visits a month.
- 02 · What They WantedA store in their own style that gets found and turns visits into orders.
- 03 · What Was at StakePeople searching for their product, buying it somewhere else.
- 04 · The PathwayA redesign built around buyer questions, plus fundraising guides that find organizers.
- 05 · The Result630 clicks from Google, up 129%, and the brand listing chosen nearly twice as often.
01The Problem
A product most buyers have never held
You have to explain it before you can sell it.
YoYo Balloons, Etc. is the main master distributor of yoyo balloons imported directly from Japan. A yoyo balloon is a small balloon of thick surgical latex, filled with water and air and played on a rubber string. The company sells kits of them to churches, camps, festival vendors and fundraising groups, who make the balloons on site and sell them at their events.
It is a product with a built-in hurdle. Plenty of buyers have never seen one, and people literally type "what is a yoyo balloon?" into Google. Before anyone orders a 500-count kit, they need to understand the product, believe it will sell at their event and know which kit fits.
And not many people were finding the answer. Before the new site launched in June 2025, it was getting around 20 visits a month. The owners wanted a website in the style they preferred, a clearer path from that first question to an order, and far more of the right people arriving at it.
02What They Wanted
A store that looks like them and sells like one
The goal was never traffic for its own sake. It was more of the right people reaching the store, understanding what they were looking at, and ordering.
A site in their own style
A redesign in the style the owners preferred, as bright and playful as the product itself.
A clear path to the right kit
Curious visitors should understand the product, trust it and reach the right kit without hunting through a menu.
Found on Google and in AI search
Show up for people searching yoyo balloons by name, and for organizers looking for fundraising ideas who have not heard of them yet.
03What Was at Stake
Their own product name, someone else's sale
For a niche product, every search that ends somewhere else is a sale someone else makes.
Losing searches for their own product
Amazon holds the top organic result for "yoyo balloons." If shoppers looking for the exact product YoYo Balloons imports kept passing over its listing, they would buy it somewhere else.
Invisible to fundraising organizers
Organizers planning an event search for fundraising ideas, not for a product they have never heard of. A site that only answers product-name searches never meets them.
Curiosity that ends at the back button
A product that needs explaining loses the sale when a first-time visitor cannot quickly see what it is, how it works and which kit to buy.
04The Pathway
We rebuilt the store around the buyer's questions
Answer the next question before they ask it.
We redesigned the store on WordPress and WooCommerce in the style the owners wanted, and it launched in June 2025. We laid out the homepage in the order a first-time buyer's questions arrive, so each section answers the next one, and wrote fundraising guides to reach the organizers who had never heard of the product.
- 01
Design it in their style
Bright purple, yellow and aqua, big friendly type and the product front and center. The new site looks like a store for a toy people love to play with, which is exactly how the owners wanted it to feel.
- 02
Put the kits right under the headline
Featured kits sit directly below the hero, with a price and a button on every card. A buyer who already knows what they want can go straight to an order without opening a menu.
Featured kitsThe Online Special, Starter Kit and Mini Kit sit one scroll below the headline, each with its price and a button. - 03
Answer 'what is it?' on the homepage
The next section answers the question people type into Google: what a yoyo balloon is, what it is made of and why kids love them. A three-step "So simple, anyone can do it" guide then shows how to inflate, clip and sell them, followed by a short video.
What is a YoYo Balloon?The question first-time buyers search for, answered on the homepage in plain language. - 04
Handle the doubts before checkout
A homepage FAQ covers what buyers run into at their events: clips that break, balloons that lose air, broken strings and how to keep leftovers for next week. Selling tips for booths and clear shipping guidance follow, including ordering at least 10 business days before an event, so buyers know what to expect before they order.
Homepage FAQReal questions from people who sell yoyo balloons, answered before they become a reason not to buy. - 05
Keep the addresses Google already knew
Every category and product page linked from the old homepage kept the same web address on the new site, from the kits and peacock balloons categories to the Starter Kit. The new design did not throw away the search history those pages had already earned.
- 06
Write fundraising guides for organizers
Fundraising organizers were the buyers most likely to miss the product entirely, so we wrote guides that answer the searches they do make: 15 Profitable Things to Sell for Fundraising Events, 12 Fun and Effective Youth Fundraising Ideas and 10 Creative Church Fundraiser Ideas That Actually Work, published in June 2025 on a blog that now sits in the main menu. Each meets organizers at the idea stage, and the profitable-things guide puts yoyo balloons first on its list with a link straight to the Starter Kit.
Fundraising guideOrganizers searching for fundraising ideas land here, and the first idea on the list is the product. - 07
Measure it in Search Console
In November 2026 we reviewed the site in Google Search Console, comparing the last six months with the six before them, page by page and search by search.
What we delivered
- E-commerce Redesign
- WordPress & WooCommerce
- Customer Journey
- URL Preservation
- SEO Content Writing
- Search Console Review
05The Result
More than twice the clicks from Google
+129%
Clicks from Google search: 630, up from 275
17.8%
Click rate on "yoyo balloons," up from 9.7% at the same position
10.8
Average position in Google, up from 16.3 (lower is better)
More than a year after launch, the site is still climbing. Comparing the last six months with the six before them, it earned 630 clicks from Google search, up from 275. That is about 105 clicks a month from Google search alone, on a site that drew around 20 visits a month before the redesign. It was shown in search results 54,900 times, up 81%, its average position climbed from 16.3 to 10.8, and the share of people who clicked rose from 0.9% to 1.1%.
Three pages now bring in more than 8 in 10 clicks. The homepage earns 44% of them, and two of the fundraising guides we wrote earn another 39%. The profitable-things guide alone grew from 57 clicks to 226, nearly four times as many.
| Page | Last 6 months (clicks) | 6 months before (clicks) |
|---|---|---|
| Homepage | 277 | 135 |
| Guide: 15 profitable things to sell for fundraising | 226 | 57 |
| YoYo balloon kits category page | 25 | 23 |
| Guide: 12 youth fundraising ideas | 22 | 8 |
More people choose the listing when they search the name. Across five ways people type the product name, from "yoyo balloons" to "water balloon yoyo," the site earned 161 clicks, up from 70. For "yoyo balloons" itself, the listing sat at position 4 in both periods. It was seen 538 times, up from 431, and the share of people who clicked it nearly doubled, from 9.7% to 17.8%. The ranking did not move. More of the people who saw it chose it.
Fundraising searches are climbing. Across 449 fundraising searches, the site is shown 67% more often than before and has moved from an average position near 37 to near 24. "Youth group fundraisers" went from 46.7 to 22.8. Those searches are not on page one yet. Getting them there, and getting the site's answers quoted in AI search, is where the next gains are.
Sound familiar?
Are people searching for what you sell and buying it somewhere else?
YoYo Balloons' growth came from a store that explains the product, shortens the path to a kit and gives fundraising organizers a way in. If you are facing the same problem and want a similar payoff, let's look at what your buyers are already searching for.
No pressure and no pitch deck. We will tell you honestly whether we are the right fit.